After you are arrested, you get one phone call. Imagine if you want to call an attorney, but you don’t know one. You can’t search the internet or call a friend to get a recommendation. What are you left with? The phone book that is sitting in your jail cell.
If you open the phone book, you’ll find full page ads for certain criminal defense attorneys. You will find other criminal defense attorneys that don’t have big ads, just their name and a telephone number. Obviously, the attorney with the bigger ad is the better attorney because he can afford the big expensive ad, right?
WRONG!
Don’t be fooled into thinking that you will get the best result from attorneys who spend lots of money on those full page ads, or fill their ads with words like, “aggressive”, “fight for you”, or “tough.” Those are just advertising gimmicks that you shouldn’t fall for.
Many great attorneys in the legal community do not pay for phone book ads because they depend on a different kind of advertisement: word of mouth. These attorneys do a fantastic job for a client, then the client tells a friend about their attorney, then the friend hires the attorney. Would you hire a contractor or babysitter out of the phone book? No! You’d probably talk to your friends first and see if they have recommendations.
Attorneys who pay for large advertisements in the phone book aren’t necessarily bad attorneys. But when choosing an attorney, don’t fall for the advertising gimmick. Don’t ignore attorneys with the smaller advertisements or no advertisements at all. Research your attorney before hiring one to defend your rights.
Related posts:
- Is a Polygraph (Lie Detector) Test admissible in my Utah criminal case
- Your Right to a Utah Attorney in a Criminal Case
Tags: Criminal Defense, Jail, Legal Advertising, Phone Book, Utah Attorney, Utah Lawyer
